Human Resources Generalist

Overview:

Born Primitive is looking for a Human Resources Generalist to join our growing team. This role is hands-on and dynamic, supporting a wide range of HR functions with a strong focus on talent acquisition and HR operations. You’ll partner with the Director of Human Resources to recruit top talent, deliver a seamless onboarding experience, manage employee data, and contribute to initiatives that strengthen our culture and employee experience.

Key Responsibilities:

• Serve as a trusted resource for employees by addressing concerns and promoting a positive workplace culture.
• Provide guidance on HR policies, procedures, and employee relations issues.
• Support employee engagement programs that strengthen retention and alignment with company values.
• Maintain accurate personnel files and ensure HRIS data integrity.
• Oversee the full cycle recruiting process and talent acquisition including but not limited to:
• • Screening incoming resumes and applications
  • Coordinating and scheduling interviews with hiring managers and candidates
  • Assisting the hiring managers with preparation of interview questions and other hiring and selection materials
  • Facilitating communication with candidates throughout the recruitment process
  • Maintain and update job postings as necessary
  • Conduct new hire orientation and ensure a smooth onboarding experience
  • Coordinate pre-employment screening processes, including background checks and reference checks when appropriate
• Support benefits enrollment and assist employees with benefits-related inquiries.
• Maintain a working knowledge of the company HRIS system (Rippling preferred), Google Workspace, and other software applications utilized by HR.
• Generate reports and track HR metrics to support decision-making.
• Ensure compliance with federal, state, and local employment laws, as well as OFCCP requirements when applicable.
• Contribute to HR projects such as policy updates, process improvements, and training initiatives.

Qualifications:

• Bachelor’s degree in Human Resources or related field, or equivalent experience.
• 2–4 years of progressive HR experience, ideally in a generalist capacity with exposure to recruiting.
• Experience or familiarity with e-commerce, retail operations, and/or warehouse operations preferred.
• Experience managing full-cycle recruitment in a fast-paced environment.
• Strong knowledge of employment laws and regulations.
• Experience with HRIS systems such as Rippling.
• Excellent relationship management and communication skills.
• Ability to manage multiple priorities simultaneously.
• High level of discretion and professionalism in handling sensitive information.
• Team-oriented mindset with flexibility to support a growing, entrepreneurial company.

Why Join Born Primitive?

• Join a veteran-owned, rapidly growing performance apparel brand.
• Be part of a passionate team that values accountability, teamwork, and innovation.
• Competitive pay, benefits, and employee discounts.
• Opportunity to make a direct impact on the employee experience and company growth.

Physical Requirements of the Job:

The physical demands described below are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Key: Constant, Frequent, Occasional, Rare

GENERAL INFORMATION 

This job description is not intended to provide a complete and comprehensive list of all job duties, requirements, and responsibilities. Instead, it is provided as a general overview of the expectations for the position. This industry functions five days a week, eight hours per day, and sometimes more. Regular attendance in accordance with company standards is essential for success in this position.