Personal Training Manager
Crunch Fitness
3 days ago
Full-time
On-site
Frederick, Maryland, United States
$55,000 - $80,000 USD yearly
HR Leader
Benefits:
- Bonus based on performance
- Company parties
- Competitive salary
- Employee discounts
- Health insurance
- Opportunity for advancement
Job Description Summary:
The primary objective of the Personal Training Manager is to maximize the number of members who participate in, and as a result retain, our paid Personal Training Services. This will be accomplished by meeting and exceeding both new client acquisition and existing client retention goals.
The Personal Training Manager will achieve these objectives by:
- Managing and coaching the front-end selling process of the CrunchOne Kickoff.
- Managing and coaching the delivery of personal training services
- “Owning” the client journey that a customer takes by engaging with our paid programming
The Personal Training Manager is responsible for communicating and upholding company standards and leading by example. The Personal Training Manager will ensure that team members consistently execute the basics of punctuality, dress code compliance, friendliness and cleanliness.
Job Duties:
- Selling directly by performing at least 50% of all CrunchOne Kickoffs
- Coaching, role playing, and guiding the individual personal trainer direct reports on how to sell
- Managing schedules and directing resources as informed by the various KPI’s
- Ensure proper execution and communication of the Client Journey, with emphasis on first 90 days.
- Ensure that all Personal Trainers are delivering high quality programs to their clients backed by a scientific rationale
- Ensure accurate administration of Personal Training Services including, but not limited to, usage of dotFit program and supplements, goal tracking, measurement tracking, program design and tracking, and progress reports
- Hire, train, and manage the performance of a team of qualified Personal Trainers
- Conduct meetings with direct reports to review performance and offer direction, motivation, and guidance toward achieving individual and company goals.
- Maintain reports and data for clarity into performance of the business
- Communicate takeaways and plans for improvement to General Manager
Qualifications and Skills
- Knowledge of Personal Training techniques and program design
- Sales, communication, and rapport building skills
- Knowledge and command of Crunch programs, like VFP, dotFit, ABC/Datatrak, Crunch U, Styku, etc.
- Muscle be able to adjust and operate all club equipment
- Experience in coaching/motivating groups
- Strong leadership, interpersonal & communication skills
- Able to generate, maintain, & demonstrate a friendly, enthusiastic & positive attitude
- Possesses a strong member service focus
- Responds professionally to requests and inquiries from guests, members, and staff
Education
- High School Diploma or GED required
- Bachelor’s Degree preferred
- Current CPR
Certifications (One or more of the following)
- ACSM Certified Personal Trainer
- ACE Personal Trainer Certification
- The Cooper Institute Personal Trainer Certification
- IFPA Personal Fitness Trainer Certification
- NASM Certified Personal Trainer, Corrective Exercise Specialist, or Performance Enhancement Specialist
- NESTA Personal Fitness Trainer Certification
- NFPT Personal Trainer Certification
- NSCA Certified Personal Trainer or Certified Strength and Conditioning Specialist
Experience
- 1-2 Years as a Personal Trainer preferred
- Preferred: Prior management experience in retail/hospitality industry leading 3-10 employees
- Preferred: Consultative sales experience
Physical Requirements
- Ability to work in club office; move about club floors and rooms; review, revise, and create club paperwork; communicate with employees, members and the public
- Regularly required to demonstrate or explain proper physical fitness activities, techniques and procedures. Regularly required to lift up to 50 pounds
Compensation: $55,000.00 - $80,000.00 per year
Fitness Growth Capital (FGC) is looking for high-energy, positive, and passionate people who are ready to bring the vibes, build a career, and make an impact.
Want to combine work, fitness, and fun? You’re in the right place.
At FGC, this isn’t just a job—it’s your chance to grow, level up, and be part of something bigger. We’re all about creating an environment where you can be yourself, push your limits, and have a team behind you every step of the way.
We live and breathe a “No Judgments” culture—inclusive, supportive, and built for everyone. No matter where you’re starting from, you belong here. Our teams are made up of people who lift each other up, celebrate wins together, and bring energy every single day.
And let’s be real—we like to have fun while doing it.
Our clubs are packed with state-of-the-art equipment, high-energy group fitness classes, and next-level amenities like HydroMassage, tanning, and recovery spaces that keep both our members and our team feeling their best. It’s serious fitness… without taking ourselves too seriously.
At FGC, you won’t be left on your own. You’ll get real coaching, real support, and real opportunities to grow. Whether it’s your first step into fitness or your next big leadership move, we’re here to help you build something you’re proud of.
We’re not just building gyms—we’re building strong teams, great careers, and an environment people love being part of.
If you bring the energy, we’ll bring the opportunity.
Let’s grow. Let’s have fun. Let’s get to work. 💪🔥